An integrated visual and strategic system developed to engage a high-intent audience of 7,000+ retail professionals and decision-makers. The "Culture × Commerce" positioning served as the foundational framework, successfully differentiating the brand from traditional tech vendors. The project involved a comprehensive end-to-end experience—from social content performance to dedicated landing pages—designed to drive physical booth traffic. A cohesive co-brand presence for Tag and Merkle ensured a consistent narrative across all touchpoints, turning a complex event presence into a streamlined, lead-generating ecosystem.