Visual Narratives & Narrative Studies

An ongoing exploration of storytelling through the lens of structural economy and atmospheric depth.
Context

Personal Practice / Self-Initiated Research

Location

Singapore

Services

Illustrative Art Direction / Visual Storytelling

Description

This collection represents a commitment to the craft of visual storytelling, serving as a personal laboratory for experimental design logic. The work navigates two distinct investigative paths: the structural precision of line-based studies and the evocative world-building of atmospheric digital painting.

Rangyi

A character-driven brand identity created to help Daebak stand out in a crowded instant noodle market and connect with younger consumers through personality, clarity and storytelling.
Client

Mammee

Location

Malaysia

Services

Branding
Packaging
Mascot

Description

This collection represents a commitment to the craft of visual storytelling, serving as a personal laboratory for experimental design logic. The work navigates two distinct investigative paths: the structural precision of line-based studies and the evocative world-building of atmospheric digital painting.