Hari Raya Greeting Card – Ketupat

A festive greeting card inspired by traditional Malay culture.
Context

Leo Burnett

Location

Malaysia

Role

Seasonal Print Design

Description

The card adopts the woven form of ketupat, a symbol of celebration and blessing. When opened, it transforms into a black pencil representing the brand, while the interactive envelope reveals different weaving patterns, enhancing the festive experience.

Rangyi

A character-driven brand identity created to help Daebak stand out in a crowded instant noodle market and connect with younger consumers through personality, clarity and storytelling.
Client

Mammee

Location

Malaysia

Services

Branding
Packaging
Mascot

Description

The card adopts the woven form of ketupat, a symbol of celebration and blessing. When opened, it transforms into a black pencil representing the brand, while the interactive envelope reveals different weaving patterns, enhancing the festive experience.

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Have a complex project in mind?

Let’s talk about how we can bring clarity to your vision.

ENQUIRIES
hello@thenicdesigns.com

The

Nic

Designs

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