LNY Card

Lunar New Year Greeting Card

An unconventional Lunar New Year card designed around sharing and interaction.

Context

Leo Burnett

Location

Malaysia

Role

Seasonal Conceptual Print

Description

Inspired by the concept of ang pow and Leo Burnett’s belief that good things are meant to be shared, the card expands like festive firecrackers and can be separated into nine message cards. Each card features local cultural graphics and can be placed into ang pows to convey personalised blessings.

Rangyi

A character-driven brand identity created to help Daebak stand out in a crowded instant noodle market and connect with younger consumers through personality, clarity and storytelling.

Client

Mammee

Location

Malaysia

Services

Branding
Packaging
Mascot

Description

Inspired by the concept of ang pow and Leo Burnett’s belief that good things are meant to be shared, the card expands like festive firecrackers and can be separated into nine message cards. Each card features local cultural graphics and can be placed into ang pows to convey personalised blessings.