Marina Bay Cruise Centre Singapore

A landmark identity rooted in the terminal’s geometric silhouette.
Client

Singapore Tourism Board

Location

Singapore

Services

Brand Identity Development

Description

Development of a comprehensive brand infrastructure for Singapore’s primary cruise hub. The visual system mirrors the building's distinctive architectural tilt, using a customized, softened typeform to create a passenger-friendly experience that balances civic scale with an approachable, inviting tone.

Rangyi

A character-driven brand identity created to help Daebak stand out in a crowded instant noodle market and connect with younger consumers through personality, clarity and storytelling.
Client

Mammee

Location

Malaysia

Services

Branding
Packaging
Mascot

Description

Development of a comprehensive brand infrastructure for Singapore’s primary cruise hub. The visual system mirrors the building's distinctive architectural tilt, using a customized, softened typeform to create a passenger-friendly experience that balances civic scale with an approachable, inviting tone.