Prosperity, Uncoiled

Prosperity, Uncoiled

Transforming a cultural ritual into a three-dimensional sculptural object.

Client

Alpha 245

Location

Malaysia

Services

Print & Packaging

Description

A study in paper engineering and tactile craft. This award-winning red packet uses precise perforations to allow the user to unfold a traditional envelope into a sculptural zodiac snake, turning a transient gesture of giving into a lasting, interactive experience.

Rangyi

A character-driven brand identity created to help Daebak stand out in a crowded instant noodle market and connect with younger consumers through personality, clarity and storytelling.

Client

Mammee

Location

Malaysia

Services

Branding
Packaging
Mascot

Description

A study in paper engineering and tactile craft. This award-winning red packet uses precise perforations to allow the user to unfold a traditional envelope into a sculptural zodiac snake, turning a transient gesture of giving into a lasting, interactive experience.