Sime Darby Food

Sime Darby Food

Organizing a complex portfolio through a rigorous visual hierarchy.

Client

Sime Darby Plantation (via Leo Burnett)

Location

Malaysia

Services

Brand Identity System / Packaging

Description

Established a logical brand architecture to streamline a diverse range of FMCG sub-brands. By layering the master mark with series-specific identities, the system ensures immediate shelf recognition and a cohesive visual narrative across the entire product ecosystem.

Created while working as Junior Art Director at Leo Burnett.

Rangyi

A character-driven brand identity created to help Daebak stand out in a crowded instant noodle market and connect with younger consumers through personality, clarity and storytelling.

Client

Mammee

Location

Malaysia

Services

Branding
Packaging
Mascot

Description

Established a logical brand architecture to streamline a diverse range of FMCG sub-brands. By layering the master mark with series-specific identities, the system ensures immediate shelf recognition and a cohesive visual narrative across the entire product ecosystem.

Created while working as Junior Art Director at Leo Burnett.