Dentsu (In-house)
Singapore
Event Identity & Digital Ecosystem
Development of a dynamic visual identity for a virtual event focused on navigating market disruption. Drawing on the Japanese concept of "Sokkō" (speed and efficacy), the design system utilizes kinetic typography and high-energy motion graphics to translate the themes of Creativity, Sustainability, and AI into a cohesive digital experience. The project encompassed the structural design of the event website, a modular social media framework, and promotional animations, creating a unified brand presence that reflects the summit’s promise of rapid, actionable insight.
Sokko_SocialMedia_L.webp)
Sokko_SocialMedia_P.webp)
Mammee
Malaysia
Branding
Packaging
Mascot
Development of a dynamic visual identity for a virtual event focused on navigating market disruption. Drawing on the Japanese concept of "Sokkō" (speed and efficacy), the design system utilizes kinetic typography and high-energy motion graphics to translate the themes of Creativity, Sustainability, and AI into a cohesive digital experience. The project encompassed the structural design of the event website, a modular social media framework, and promotional animations, creating a unified brand presence that reflects the summit’s promise of rapid, actionable insight.