Sokkō Virtual Summit

Visualizing agility and immediate action for a high-impact APAC marketing summit.
Context

Dentsu (In-house)

Location

Singapore

ROLE

Event Identity & Digital Ecosystem

Description

Development of a dynamic visual identity for a virtual event focused on navigating market disruption. Drawing on the Japanese concept of "Sokkō" (speed and efficacy), the design system utilizes kinetic typography and high-energy motion graphics to translate the themes of Creativity, Sustainability, and AI into a cohesive digital experience. The project encompassed the structural design of the event website, a modular social media framework, and promotional animations, creating a unified brand presence that reflects the summit’s promise of rapid, actionable insight.

Rangyi

A character-driven brand identity created to help Daebak stand out in a crowded instant noodle market and connect with younger consumers through personality, clarity and storytelling.
Client

Mammee

Location

Malaysia

Services

Branding
Packaging
Mascot

Description

Development of a dynamic visual identity for a virtual event focused on navigating market disruption. Drawing on the Japanese concept of "Sokkō" (speed and efficacy), the design system utilizes kinetic typography and high-energy motion graphics to translate the themes of Creativity, Sustainability, and AI into a cohesive digital experience. The project encompassed the structural design of the event website, a modular social media framework, and promotional animations, creating a unified brand presence that reflects the summit’s promise of rapid, actionable insight.