Uncle Bean

Uncle Bean

Modernizing a heritage brand through ingredient-led pattern systems.

Client

Uncle Bean

Location

Malaysia

Services

Brand Identity Refresh / Packaging

Description

A brand refresh designed to respect legacy while increasing shelf visibility. The identity features refined typography and a modular pattern system inspired by the textures of white and black soy beans, creating a flexible visual toolkit for diverse packaging formats.

Rangyi

A character-driven brand identity created to help Daebak stand out in a crowded instant noodle market and connect with younger consumers through personality, clarity and storytelling.

Client

Mammee

Location

Malaysia

Services

Branding
Packaging
Mascot

Description

A brand refresh designed to respect legacy while increasing shelf visibility. The identity features refined typography and a modular pattern system inspired by the textures of white and black soy beans, creating a flexible visual toolkit for diverse packaging formats.