Dentsu (In-house)
Singapore
Information Design & Motion Systems
A data-led motion system exploring the accelerated transition of consumer behavior during the 2020 pandemic. The project synthesizes complex behavioral shifts into a clear visual narrative, tracing the migration from physical storefronts to digital-first commerce. Through an integrated framework of infographics and motion graphics, the animation identifies emerging patterns in convenience, trust, and accessibility. The work provides a strategic visualization of how extraordinary circumstances catalyze lasting changes in lifestyle and retail infrastructure, offering a predictive look at the future of the digital economy.


Mammee
Malaysia
Branding
Packaging
Mascot
Built on the concept of "Mellow Time, Chewie Life," the identity abstracts the textures of traditional ingredients into a playful, geometric system. This visual language was engineered to resonate with a younger audience while maintaining a sense of emotional comfort and craft.