Year In View 2020

Mapping the structural shift from physical to digital retail ecosystems during a global crisis.
Context

Dentsu (In-house)

Location

Singapore

Role

Information Design & Motion Systems

Description

A data-led motion system exploring the accelerated transition of consumer behavior during the 2020 pandemic. The project synthesizes complex behavioral shifts into a clear visual narrative, tracing the migration from physical storefronts to digital-first commerce. Through an integrated framework of infographics and motion graphics, the animation identifies emerging patterns in convenience, trust, and accessibility. The work provides a strategic visualization of how extraordinary circumstances catalyze lasting changes in lifestyle and retail infrastructure, offering a predictive look at the future of the digital economy.

Rangyi

A character-driven brand identity created to help Daebak stand out in a crowded instant noodle market and connect with younger consumers through personality, clarity and storytelling.
Client

Mammee

Location

Malaysia

Services

Branding
Packaging
Mascot

Description

Built on the concept of "Mellow Time, Chewie Life," the identity abstracts the textures of traditional ingredients into a playful, geometric system. This visual language was engineered to resonate with a younger audience while maintaining a sense of emotional comfort and craft.